In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlor. The rockabilly shop was built to emanate a relaxed and comfortable atmosphere of a real man’s sanctuary; stepping in to our shop in Costa Mesa, California, feels like you’ve just time-warped yourself back into the 40s. The majority of customers who sat themselves down in our vintage chairs came in with a greasy head of hair, often creating for a difficult cut. After all, grease is not easy to wash out, and these heads would set the stage for a less than ideal haircut. The greasy dilemmas that we faced daily inspired us to begin experimenting with different kinds of pomade. We chose our favorite feature of each one we worked with, and we used all of these elements to create our own formula: a pomade that easily washed out with just water! After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001.
The original water-soluble pomade was immediately demanded by our barbershop customers. Every product that Layrite has created from then on has been produced with the customers’ feedback in mind. As a result, Layrite has become an American Fine Men’s Grooming Product company with a main focus on providing a “modernly classic” grooming product line. Today, Layrite resides in Orange County, California. All products are tested and approved by barbers in order to provide Layrite customers with only the finest pomades and grooming products. So, now that you know the story of how Layrite was born, you can experience for yourself the deluxe pomade that holds like wax and washes out like gel. Create the perfect style every time.